Nyeri, Kenya · Founded 2024 · TRA Licensed Operator

Travel that heals land,
communities,
and the traveller.

Raw Unwind Safaris is a regenerative luxury operator rooted in Kenya, built on the conviction that travel's highest purpose is to leave the place — and the person — more whole than before.

30%
Community revenue floor
200%
Domestic flight offsets
~50t
Blue carbon / year
2
Markets. One mission.
Founder Portrait IMAGE SLOT 01 Founder portrait · 3:4

Eric Koome — Nyeri highlands

The founder

A Kenyan operator,
rooted in the land.

“I didn't start a safari company. I started a proof — that a Kenyan operator, rooted in the land, can out-think, out-feel, and out-last anyone else in this market.”

Eric Koome · Founder & Director

Eric Koome was raised in the shadow of Mount Kenya in Nyeri, with ancestral roots deep in Makueni County — Akamba land. Before founding Raw Unwind, he spent years in financial services, learning how capital moves and how institutions serve — and fail — their communities.

That background lives in every pricing decision, every partnership clause, and every instalment plan designed to let a Kenyan teacher afford the same wilderness their ancestors walked. Raw Unwind is not managed from a city desk. It is managed from inside the story.

Nyeri, Kenya Makueni roots TRA Licensed Operator Eco-Tourism Kenya Travelife in progress GSTC-recognised track

Two markets. One operator of record.

How Raw Unwind is structured

Raw Unwind Safaris is the licensed parent brand. We serve two distinct markets through two fluent registers — not two companies, not two missions, but two expressions of the same underlying conviction.

I

Ultra-luxury · USD-priced · International & Kenyan UHNW

Sovereign Safari

Private itineraries for guests who have seen the world and want to understand Africa. Maximum 8 guests per journey. Every detail considered. The Passage — our flagship seven-night digital detox wilderness immersion — is the purest expression of this register.

  • Priced from USD 7,900 per person
  • Private conservancy access
  • Carbon-neutral by design
  • International DMC network
  • Maximum 8 guests
II

Domestic sub-brand · KES-priced · Wanachi market

Akiba Safaris

Safari ni nyumbani. Built for the Kenyan middle class — teachers, chamas, young professionals — through instalment plans, WhatsApp group booking, and experiences designed to feel like a homecoming, not a performance of wealth.

  • 1–12 month instalment model
  • Chama economy distribution
  • Self-drive coast packages
  • M-Pesa integrated booking
  • KES-priced

The regenerative framework

How every booking
heals

Our regenerative model is not a certification we are chasing or a page in a sustainability report. It is the structural logic of how we price, how we select partners, and how we measure a good trip. Zero is not the target — net positive is.

🌿

Land

GPS-tracked tree planting in Laikipia. Mikoko Pamoja mangrove protection along Kenya's coast. 200% domestic flight carbon offsets. Every journey starts with an accounting, not an apology.

~50t
Blue carbon per year target
👪

Community

30% community revenue floor per booking — not a policy ceiling, a structural floor. Amba Cultural Village in Makueni as cultural employment anchor. Chama economy as distribution infrastructure, not charity.

30%
Community revenue per booking
🧠

Traveller

We design experiences that leave guests changed, not just rested. The Passage is the purest expression — seven nights without a phone, without performance, without escape from presence.

7
Nights, no connectivity, The Passage
Safari Experience
Wildlife
Nature
Adventure
Luxury Safari
Game Drive
Big Five
Conservation
Scenic Views

Now & next

What we are actively building

Active · 2026

Live

Mikoko Pamoja Blue Carbon Partnership

Partner of the world's first community-led blue carbon project — protecting mangrove ecosystems along Kenya's coast. ~50 tonnes of carbon credits per year, positioned not as a marketing footnote but as a revenue-generating conservation asset within the Raw Unwind operating model.

June 27, 2026

In market

Lewa Safari Marathon — Content & Corporate Partner

Active content and corporate sales partner for Africa's most iconic conservation marathon, held on Lewa Wildlife Conservancy in the shadow of Mount Kenya. Corporate travel hospitality packages are in market now.

Q3 2026

Pre-launch

The Passage — Seven-Night Digital Detox Wilderness Immersion

No phone. No signal. Seven nights in a private conservancy for high-performing professionals who need to remember who they are. A phone lockbox is not a gimmick — it is an architectural decision. Priced from USD 7,900 per person.

Oct–Dec 2026

In development

Vietnam Outbound — Kenyan Market Launch

In partnership with Apple Travel Vietnam for Vietnam packages targeting Kenyan outbound travellers. A reciprocal market expansion designed to position Raw Unwind as a true pan-world operator with Kenyan cultural authority.

Dec 2026

In development

Rusinga & Mfangano Islands — Lake Victoria Immersion

A December 2026 editorial-grade experience anchored to Lake Victoria's hidden island communities. Flagship experiential product for both Sovereign guests and high-end Akiba clients — the Kenya most Kenyans have never seen.

2027

Vision

Amba Cultural Village — Makueni County

A living cultural immersion property in Makueni County — Akamba land, Eric Koome's ancestral ground. The origin story anchor of the Raw Unwind brand, built as a revenue-generating destination rather than a heritage museum.

Begin the conversation

This is not a booking form.
It is an introduction.

Every Raw Unwind journey begins with a conversation about what you are actually looking for — not a package selection. Tell us where you want to go. We will tell you what is possible.

Start a conversation → WhatsApp Eric →
info@rawunwindsafaris.com +254 712 420 338 Read the manifesto